Recent Articles
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5 fresh ways to beat consumer decision fatigue in your social media and…
Lisa Mulcahy MarketingAs a business owner or marketer, you've probably thought that the causes of decision fatigue which could stop a consumer from paying attention to your brand messages online are completely out of your control, right? Think again. Decision fatigue has everything to do with the specifics of your customers' lives at any given moment, and nothing to do with the quality of your brand and product.
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Turning your experience into accomplishments and skills
Hank Boyer Business Management, Services & Risk ManagementSince you were old enough to start your first job or tackle school assignments, you've been accumulating the experiences needed for a successful future. Landing your ideal job as a recent graduate or a seasoned professional depends on how well you translate those experiences into accomplishments and skills that match a prospective employer's needs.
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The future of virtual L&D: Implementing online professional development…
Ginger Abbot Business Management, Services & Risk ManagementEven the most well-educated and experienced professionals in any industry have room to grow. The best team members and leaders never stop looking for new ways to strengthen their skills and gain new talents. However, going back for another degree or attending a conference isn't always financially feasible and may not work with everyone's schedules. Virtual learning and development is the next step leaders can implement and use to their advantage.
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How sustainable is the construction industry?
Bambi Majumdar Construction & Building MaterialsAs we see a focus on new technology and innovation, sustainability is changing the construction industry globally. Construction, energy and technology industries have become intricately connected in an era of transformation on a scale never seen before. As they realize that sustainable choices are good for business, more engineering and construction companies will adopt sustainable practices and set sustainability commitments for their business.
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Infographic: The science of analytics
Brian Wallace MarketingMany marketing people favor the creative side of their minds over their analytical side. If you're a creative type and go off instinct, you might be leaving a lot of good information (and revenue) on the table. It's time to embrace the science of analytics.
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Want your employees to voice suggestions when customers treat them poorly?…
Linchi Kwok Business Management, Services & Risk ManagementWhen consumers know they are always right, they may breed a sense of superiority or entitlement, expecting the frontline employees to comply with any customer behaviors. Current literature has identified customer mistreatment's negative effects on employees' psychological states and work-related intentions/behaviors. Companies need to promote employees' customer-focused voice behavior, through which they can gain first-hand knowledge about their customers and identify potential issues for service improvement.
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Membership metrics — 5 ways to gauge success
Robert C. Harris Association ManagementAccording to ASAE, "associations and association professionals transform society through the power of collaboration." But how do those associations know if they're doing enough to make a lasting impact on the members they represent? Here are five metrics to help gauge membership success.
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Link between health, school start times is eye-opening
Bob Kowalski EducationStudies have shown that students tend to perform better in school with more sleep. Because of at-home learning during the pandemic, the nation's children invariably caught extra sleep in the morning without having to catch the bus or needing to be ready for school so Mom or Dad could drop them off on the way to work. With so many facets of education changed in the recent past, start time deserves a look.
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How educators can prepare college-bound students for financial aid
Ginger Abbot EducationTeaching financial management and tuition repayment is one of the best things you can do for your college-bound students. Here are some tips on how to teach students financial management, prepare them for loans and educate them on tuition repayment.
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6 unsung American wine regions
Dave G. Houser Travel, Hospitality & Event ManagementThe entire world knows about the Napa and Sonoma Valleys — the nation's premier wine growing regions — swarmed by millions of oenophiles annually. That's why we are not taking you there in this report, suggesting instead some lesser-known wine regions in places you might not expect to find them.