What types of knowledge can a law firm marketing agency provide?
Tuesday, March 23, 2021
Marketing your law firm means that you want to attract clients to your firm. Often, this includes blogging, digital marketing, billboard ads, SEO, and many other strategies. However, doing this takes a lot of time and knowledge.
A law marketing firm can do this for you and give you a lot of knowledge on how to do it. It's a delicate balance to invest money in marketing and run your law firm at the same time. Knowledge is the key to success. You need to know which methods are most effective for your law firm.
Over 70% of searchers don't go past the first page of Google. And over 90% of online searches are done on a search engine. Your law firm needs to be seen high up in the search engine results pages. A law marketing firm can make sure you're using good keywords, have good written titles and descriptions, maintain a logical website architecture, optimize images, and use a good hosting platform.
A law marketing firm can also let you know the aspects you need to pay attention to. For example, in 2021 it's important to increase the length of time visitors spend, reduce the bounce rate, focus on long form content marketing use schema markup, and make sure your website is mobile friendly. Link building and citation building are all important, and today it's important to have good local SEO. That way, your ranking will be higher, and you can attract more potential clients for your firm.
You can get the knowledge and assistance you need to run an effective Google AdWords campaign with a law marketing firm. A well-optimized Google AdWords campaign will send a lot of highly qualified traffic to your website. A law marketing firm will also help you avoid using competitive keywords.
Most lawyers don't know how to build and optimize landing pages. Yet, it's a very important marketing strategy. Get the knowledge you need to do this from a law marketing firm. It can mean the difference between just getting traffic and getting more paying clients. You want your visitors to convert. Landing pages must be professionally written, optimized for a specific action related keyword and unique.
It's also important to increase your firm's presence in legal directories. Being featured in some of the main ones can help increase your traffic and give you a citation and hyperlink back to your website. Citations mention your law firm's website on third-party sites, making for both an easy and affordable way to promote your law firm.
If you've never used video to market your law firm, a law marketing firm can assist you with this. This is very important to do because you're 50 times more likely to be featured on the first page of Google if you include a video. Video helps build trust with your audience and increases conversions. Video can also be used to introduce the new lawyers at your law firm. Plus, it's a great thing to use for mobile marketing.
In today's world, you definitely need a responsive website. You may even want to ramp it up a bit and get accelerated mobile pages. These are stripped down HTML copies of the standard HTML5 documents. The end result is faster speed, which is an important Google ranking factor on mobile devices. If you don't have fast webpage loading times, it'll decrease your conversions. Be sure to speak to a law firm marketing company to get accelerated mobile pages.
A law marketing firm can also help you design and create inbound marketing campaigns with gated content. This is an effective passive marketing strategy. It's usually done through branding efforts, social media marketing and content marketing. With powerful content, you can build awareness of your law firm and demonstrate your law firm's expertise. Gated content can be in the form of how-to videos, newsletter articles, case studies and educational blog articles.
Lastly, a law firm marketing company can assist you with newsletter marketing for your specific practice areas. Newsletter marketing is still an effective marketing strategy today. A newsletter sent to people on your list keeps you on the top of their mind, demonstrates that you're up to date with legal news and shows you as an authoritative resource. A law marketing firm can assist you with developing newsletters about recent case studies, awards, and practice area updates.
So, should your law firm use a law marketing company? It can prevent you the cost of making a poor decision when it comes to your law firm's marketing. Using a professional law firm marketing company is a cost-effective choice. Plus, you can choose from a variety of different packages that suit your law firm's goals and needs.
If you don't, you're likely going to wind up spinning your wheels and spending more money trying to figure things out for yourself. Don't be penny wise and pound foolish. If you're not getting the results that you want from your company's website, call a law marketing firm today.
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