Infographic: Could STIR/SHAKEN regulations help make spam calls the exception?
Monday, July 26, 2021
We all tend to think that we get more spam calls than anyone we know, but statistically speaking, you're definitely not alone. On average, no less than 54% of incoming phone calls are spam and 46% of Americans receive spam calls every single day.
In 2020 alone, spam calls cost Americans $10 billion, and 175,699,527 robocalls were received every day for a total of 46 billion robocalls per year.
One of the ways spammers appear more convincing is through spoofing. Spammers spoof real numbers that look valid. Because of this tactic, robocalls were able to nearly double from 2017 to 2019. This has not only decreased trust of all unknown phone numbers, but has also hurt valid businesses who are attempting to connect with consumers.
Fortunately, lawmakers are working to address the problem through STIR/SHAKEN regulations. STIR (Secure Telephony Identity Revisited) and SHAKEN (Secure Handling of Asserted information using toKENs) are frameworks that aim to prevent the completion of illegally spoofed calls, making use of caller-ID authentication to determine whether a call is spam or authentic.
Businesses stand to benefit from STIR/SHAKEN when they are accredited and verified. They can also use cloud-based phone systems that will maximize trust, touchpoints and conversations.
Check out the following infographic for more information on how STIR/SHAKEN regulations could help make spam calls the exception.
Infographic courtesy PhoneBurner.
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