Audio has substantially evolved since its early analog radio days, and today, it is an incredibly effective way to emotionally resonate with audiences and leave a lasting impression.

In the past decade alone, there has been a continual upward climb of audio markets. As consumers look for ways to multitask or consume content on the go, podcasts, audiobooks, and streaming services are becoming increasingly popular. In this last year alone, a wave of social audio rapidly took over, with the emergence of trendy Clubhouse and Twitter’s very own voice-focused social, Spaces.

As businesses learn about the power of audio, incorporating it into their marketing strategies will give voice to their brands and help them connect to customers through authentic conversations, unlike any other medium.

Infographic courtesy Transcription Outsourcing, LLC