
Suzanne Mason
Articles by Suzanne Mason
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Can Instagram work for B2B marketers?
Author and digital marketing pioneer Seth Godin once said, “Marketing is no longer about the stuff…
Friday, February 07, 2020 -
Despite challenges, pot tourism is growing
It has been five years since Colorado voted to legalize recreational marijuana. Not only has the decision…
Tuesday, January 16, 2018 -
National park fee increase: A much-needed fix or a burden for visitors?
Visiting a national park during peak season may soon cost more than double the current price at some…
Monday, October 30, 2017 -
US tourism slumping as Trump issues new travel ban
U.S. tourism is officially in a slump. After months of reassurances that the travel industry was as strong…
Monday, October 02, 2017 -
Pressure from business leaders kills Texas ‘bathroom bill’
The so-called "bathroom bill" in Texas has finally met its end — at least for now. The bill died quietly…
Friday, August 18, 2017 -
Business leaders: ‘Bathroom bill’ will damage Texas economy
Texas is the latest state trying to enforce a so-called "bathroom bill" that, like North Carolina,…
Monday, August 07, 2017 -
Travel industry continues to boost image of a welcoming US
As members of the travel industry descended upon Washington, D.C., last week for the 49th Annual IPW…
Friday, June 16, 2017 -
Tourism industry continues to fight for LGBT rights
With Pride Month underway, LGBT rights continue to be threatened across the country. So-called "bathroom…
Monday, June 12, 2017 -
Despite Trump’s talk, ‘Brand USA is here to stay’
"You can print this: Brand USA is here to stay. It's as simple as that," Roger Dow said. Dow, the president…
Monday, June 05, 2017 -
Surveys or social media? Airlines get conflicting reviews
J.D. Power recently released their 2017 North American Airline Satisfaction study, which shows that…
Wednesday, May 17, 2017 -
New visa policies in US, Europe may hurt summer travel
With the unofficial start of summer travel about a month away, attention continues to shine upon the…
Monday, May 01, 2017 -
Trump travel ban saga hurts US tourism
The U.S. Travel Association refers to the years 2000-2009 as the "The Lost Decade" of international travel.…
Monday, April 03, 2017 -
How can researchers solve the issue of reproducibility?
At SLAS 2017, the annual international conference and exhibition from the Society for Laboratory Automation…
Tuesday, February 21, 2017 -
Women recognized for big impact on science, research
The theme of SLAS2017, the annual international conference and exhibition from the Society for Laboratory…
Thursday, February 09, 2017 -
Roadblocks remain in visualization technology
Technology in the lab has come a long way and brought many amazing advances for scientists and researchers,…
Tuesday, February 07, 2017 -
States have 1 year to get ‘real’ with ID security
In the last month, travelers may have noticed a new sign at airports across the country regarding…
Wednesday, January 18, 2017 -
You won’t believe this shocking news about Facebook
You're in line at the grocery store and you see the headline "Bigfoot Found!" plastered on the cover…
Monday, November 14, 2016 -
China’s influence grows in US hospitality sector
The goal of the 2016 U.S.-China Tourism Year is to promote travel and tourism between the two countries.…
Friday, October 28, 2016 -
Black history attractions are gaining popularity across the US
More than 30,000 people visited the Smithsonian National Museum of African American History & Culture…
Wednesday, October 12, 2016 -
Brands adjust as millennials make their mark on business travel
According to the Global Business Travel Association (GBTA), business travel spending topped $1.2 trillion…
Monday, September 19, 2016 -
National Park Service’s 100th birthday is also a celebration of travel
On the eve of the National Park Service's 100th birthday, President Barack Obama designated the Katahdin…
Wednesday, September 07, 2016 -
Virtual reality is making big waves in the travel industry
Without leaving my home in Maryland, I am whisked away to go whitewater rafting in Idaho. Seeing the…
Friday, August 19, 2016 -
Pokémon Go is getting gamers on the move
Walking down Dulany Street in Alexandria, Virginia, the plaza where I usually see people sitting and…
Tuesday, July 12, 2016 -
CDC: Nasal flu vaccine offers little protection
With recommendations that everyone should be vaccinated against the flu every year, new changes from…
Thursday, June 23, 2016 -
Pinterest makes changes to help marketers, advertisers
For those looking for recipe, DIY, wedding or other visual ideas, the first social media platform…
Thursday, June 23, 2016 -
Metro repair work disrupts DC tourist season
Summer tourism is in full swing here in Washington, D.C. As tourists flock to visit the various historic…
Wednesday, June 15, 2016 -
LGBT travel evolving with hospitality industry
Did you know 45 percent of consumers under the age of 34 will do repeat business with LGBT-friendly companies?…
Monday, May 23, 2016 -
Tourism suffers as North Carolina remains defiant with bathroom law
The U.S. Justice Department had given North Carolina until Monday to repeal or stop enforcement of the…
Monday, May 09, 2016 -
Will adding women to bills help put more money in their pockets?
The Treasury Department recently announced that abolitionist Harriet Tubman will soon replace Andrew…
Monday, April 25, 2016 -
NFL targets cord-cutters with new Twitter deal
The NFL has missed tackles from media players such as Verizon and Amazon to throw a touchdown pass…
Friday, April 08, 2016 -
As doors open in Cuba, travel companies quickly step in
As travel restrictions ease in Cuba, businesses in the travel industry are now beginning to set up…
Monday, March 28, 2016 -
Google ups the ante in mobile travel booking
Want to plan a vacation in one setting? Try Google. The tech company recently launched a new travel tool…
Tuesday, March 15, 2016 -
Colorado’s travel industry still hesitant to embrace marijuana
Marijuana is no longer a budding industry in Colorado. It has blossomed into a $1 billion industry for…
Tuesday, March 01, 2016 -
The rapid growth of online video marketing
With the help of digital marketing, businesses have been able to expand outreach to consumers in ways…
Wednesday, February 17, 2016 -
Travel industry begins to feel effects of Zika virus
International tourism in 2015 grew by 50 million travelers, putting the total number at 1.18 billion…
Monday, February 01, 2016 -
More travel between US, China boosts tourism industry
When the visa expansion between the U.S. and China was first introduced in 2014, it was described as…
Friday, January 22, 2016 -
Hotels are changing their attitudes toward Wi‑Fi for guests
What was once a luxury hotel amenity, Wi-Fi has become a necessity for guests when booking a hotel. Wi-Fi…
Monday, November 09, 2015 -
Breakfast battle: Restaurants fighting over first-meal dominance
At some point in your life, you've heard the saying that "breakfast is the most important meal of the…
Monday, October 12, 2015 -
Learn about millennials before they take over the travel industry
While baby boomers have created the idea of travel being a necessity rather than a luxury, millennials…
Friday, September 18, 2015 -
Travel companies racing to establish foothold in Cuba
On Aug. 14, the American flag was hoisted above the U.S. embassy in Cuba, signaling the re-establishment…
Thursday, August 20, 2015 -
Why the hashtag craze might be dying out
A symbol that was once associated with telephones — the pound sign — has morphed into the hashtag,…
Thursday, August 06, 2015 -
What’s the driving force behind fitness technology? Millennials
Many millennials are turning to apps and wearable technology to stay fit. According to a survey by Goldman…
Thursday, July 16, 2015 -
Pot tourism is a budding industry in Colorado, Washington
Marijuana tourism is not a mainstream outlet for tourism nationwide — at least not yet. Where it has…
Thursday, June 11, 2015 -
As cord-cutting spreads, streaming goes mainstream
Streaming video services are continuing to give cable providers a run for their money. The recent announcement…
Wednesday, May 27, 2015 -
Strong dollar may hurt US tourism this year
The rise of the U.S. dollar has more American travelers are looking abroad for their summer destinations.…
Friday, May 15, 2015 -
Have restaurants reached a ‘tipping’ point with minimum wage?
With minimum wage increasing across the country, restaurants are steadily looking at their business…
Thursday, April 30, 2015 -
Airbnb, Uber causing a seismic shift in business travel
From paper maps to electronic GPS, from phone reservations to mobile apps, travel has evolved in more…
Monday, April 13, 2015 -
Instagram gains serious attention from marketers, advertisers
In December, Instagram announced that the number of users on their platform surpassed 300 million. That…
Wednesday, April 01, 2015 -
Hotels expanding use of wearable, mobile pay technology
The adoption of mobile and wearable technology continues to grow within the travel industry. Forrester…
Tuesday, March 17, 2015 -
Facebook aims to be a force for good with suicide prevention tool
There is no denying that Facebook has become an integrated part of our interactions with social media.…
Wednesday, March 04, 2015 -
Will we take our Facebook addictions to the grave?
It's hard to escape social media in the 21st century. In fact, it has become such a part of our lives…
Tuesday, February 24, 2015 -
Music streaming services continue to emerge as album sales slump
Streaming music was a huge component of the music industry in 2014. While album sales saw an 11.2 percent…
Wednesday, February 04, 2015 -
Policy changes have US tourism industry poised for a huge 2015
The U.S. travel industry appeared to be on the back burner for policymakers in the past year. But…
Thursday, January 22, 2015 -
Top 5 factors in the evolution of hotel dining
According to the National Restaurant Association, dining venues capture 47 percent of food purchases,…
Monday, December 01, 2014 -
From mobile payments to tableside tablets, restaurants embrace tech
A new survey released by the National Restaurant Association proves that the usage of technology is increasing…
Wednesday, November 05, 2014 -
Ebola outbreak beginning to affect travel industry
In the past seven months, 4,033 people have died from Ebola, including one patient in the United States.…
Monday, October 13, 2014 -
Marriott program encourages guests to tip housekeepers
When you first enter your hotel room, what do you usually see? A door sign hanger welcoming you to…
Tuesday, September 16, 2014 -
Recess redress: The importance of play in education
Ask any child what his or her favorite subject is in school, and most will say recess. Yet a 2010 Gallup…
Wednesday, September 03, 2014 -
How Twitter is literally changing our world
When the word revolution comes to mind some may immediately associate it with a violent overthrow…
Tuesday, August 26, 2014 -
Colleges finally taking steps to handle sexual assault problem
A recent segment on "The Daily Show with Jon Stewart" mocked James Madison University's handling of sexual…
Tuesday, July 29, 2014 -
STEM education growing, but still has room for improvement
The revival of interest in STEM education started with the national Educate to Innovate campaign in 2009.…
Tuesday, July 01, 2014 -
Busting 5 myths about green meetings and events
At the 2014 ASAE Springtime Expo, a panel of experts took the stage to myth-bust a few factors that may…
Wednesday, May 21, 2014 -
Crowdfunding craze seeping into hospitality world
Crowdfunding is not a new concept. Crowdfunding gives a company or an individual the chance to fund…
Thursday, April 24, 2014 -
Don’t learn email etiquette the hard way
Recently, a marketing professional came under fire when her nasty email response via LinkedIn to a job-seeker…
Wednesday, March 26, 2014 -
Retailers hoping credit card changes will swipe away fraud
According to Verizon's 2013 Data Breach Investigation Report, 24 percent of data breaches happened…
Thursday, March 06, 2014 -
As costs soar, officials wonder if Sochi is ready to host Olympics
The Winter Olympics are less than a week away, but the preparation in Sochi, Russia, has been seven…
Friday, January 31, 2014 -
Top tips for travel in cold weather
Recently, the "polar vortex" dropped temperatures across the U.S. to negative digits. It also left thousands…
Tuesday, January 21, 2014 -
Taking advantage of online reviews
Once upon a time, word of mouth was one of the most important ways to drive business. As technology…
Tuesday, December 10, 2013 -
Government shutdown slams tourism, parks in Washington, D.C.
During the 16-day government shutdown, which ended Oct. 16, the travel industry loss an estimated…
Monday, October 28, 2013 -
Government shutdown will impact travel in a big way
When the government last shut down in 1995-96, it cost U.S. taxpayers $1.4 billion, the Congressional…
Tuesday, October 01, 2013 -
Four Seasons shows businesses how to use Pinterest
According to a June 2013 study by Semiocast, there are approximately 70 million users on the visual…
Monday, September 23, 2013
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