Shawn Smajstrla

Shawn Smajstrla has spent more than seven years at MultiView in various editorial roles, developing and producing content and communications for association partners across multiple specialties including business, marketing, leadership and travel. He has also served as the editor of a sports magazine and as a journalist for the Fort Worth Star-Telegram. A graduate of Louisiana State University, Shawn has extensive experience in print, broadcast and digital media and is one of those people who thinks Radiohead is the best band ever.

Articles by Shawn Smajstrla

• Company’s new tech brings AI to overlooked aspect of healthcare

  Weekly, if not daily, articles are published and posted across the internet hailing the potential of…

  Wednesday, September 12, 2018

• It’s time for the energy industry to think like Apple

  When the iPhone debuted in 2007, its impact was immediate. Since then, the iPhone and other smart devices…

  Thursday, August 16, 2018

• Will Google’s Fuchsia bring a new shade to smartphones?

  Though it came to our attention more than two years ago, Google's "Fuchsia" project recently made news…

  Monday, August 06, 2018

• How will AI impact your business?

  Is your business ready for AI? Artificial intelligence has become common conversation in business media…

  Friday, July 27, 2018

• Recent IT employment reports deliver mixed messages

  What’s the status of information technology (IT) jobs in the U.S.? It’s improving. Or, it’s getting…

  Tuesday, July 17, 2018

• Food supply chain is bee-ing naïve about pollinator decline

  The declining bee population isn’t news. Scientists have tracked a diminishing number of bees and other…

  Thursday, May 31, 2018

• Small businesses closely watching Supreme Court sales tax case

  The Supreme Court has yet to rule on South Dakota v. Wayfair — a case that effectively determines how…

  Thursday, April 19, 2018

• Can AI actually make recruiting more ‘human’?

  In the news last week was a recruiter named Vera. What made Vera newsworthy is that she's a robot. A…

  Thursday, April 05, 2018

• The skills gap: Real or monopsony?

  In case you haven't heard, there's a skills gap in the United States. That has become common rhetoric…

  Wednesday, March 28, 2018

• Sports leagues dance a little closer to gambling

  As gamblers, both serious and casual alike, prepare to lay down some $5 billion in wagers on this weekend's…

  Monday, January 29, 2018

• Everyone loves video — except when they don’t

  ​You love video. You know how I know? Because just about every report I've read in the past year related…

  Wednesday, December 06, 2017

• Toys R Us hinges its future on augmented reality

  ​Toys R Us, the big-box behemoth that long ruled from atop the toys and games mountain, became the…

  Tuesday, October 03, 2017

• Amazon vs. Walmart shaping up like Mayweather vs. McGregor

  As Amazon continues to enter and disrupt new markets (e.g., medical records and meal kits), its grip…

  Friday, August 18, 2017

• Email is dead ... long live email

  According to U.S. Census data, more than 30 million small businesses contribute roughly half of the country's…

  Tuesday, July 25, 2017

• Blockchain: As Bitcoin flounders, its technology is poised to disrupt

  Since its infancy almost a decade ago, bitcoin has been both viewed skeptically and heralded as the future…

  Monday, July 17, 2017

• J.C. Penney’s future hinges on B2B pivot

  Don't nail J.C. Penney's coffin just yet. The venerable retailer is often mentioned in the same conversation…

  Thursday, June 01, 2017

• Wal-Mart’s omnichannel approach is winning — for now

  When Wal-Mart announced first-quarter earnings Thursday, the highlight was a surge in online sales. E-commerce…

  Friday, May 19, 2017

• Canadian DMO enhances visitor experiences through ‘destination animation’

  In a previous article, I explained how a Canadian DMO is bringing a Silicon Valley approach to tourism…

  Tuesday, May 02, 2017

• Canadian DMO brings Silicon Valley approach to tourism marketing

  As with every other industry, travel is seeing its share of "disruption" from emerging and evolving technology.…

  Wednesday, April 26, 2017

• 3 emerging ways to earn non-dues revenue

  Despite their nonprofit status, associations — just like any business — require revenue to operate.…

  Wednesday, September 21, 2016

• High school football is going national — but is that a good thing?

  Sept. 15, 2008, was a notable day in the long history of high school football. In front of more than…

  Monday, September 12, 2016

• Don’t make the same mistakes as FanDuel and DraftKings

  If you were among the millions who tuned in for the NFL season kickoff Thursday night, you surely noticed…

  Friday, September 09, 2016

• Does your association offer the right memberships?

  The best recruitment marketing ever invented won't be fully effective if your association's membership…

  Wednesday, August 10, 2016

• Make it personal: Retention marketing in the era of personalization

  The value provided to members will always be an association's most important retention marketing strategy.…

  Tuesday, June 28, 2016

• Recruitment marketing in the digital age

  In a perfect world, your association provides such value to members that you don't even need to recruit.…

  Monday, May 23, 2016

• How to engage your members with content

  Most associations are awash in content, and that content is a shovel-ready avenue to member engagement…

  Wednesday, October 28, 2015

• Behind the wall: Should associations lock up their content?

  The pace and innovation of technological advancement has many industries trying desperately to see into…

  Wednesday, September 23, 2015

• Texas high school boasts new approach to injury prevention

  Injuries have always been an unfortunate aspect of sports, and the prevalence of those injuries has gone…

  Tuesday, September 15, 2015

• Virtual reality is poised to transform destination marketing

  Though its roots extend back at least four decades, virtual reality is just now beginning to show the…

  Wednesday, July 15, 2015