Linda Popky

Linda J. Popky, founder of Leverage2Market Associates, is an award-winning Silicon Valley-based strategic marketing expert who is the author of the book "Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" and is and the Executive Director of the Society for the Advancement of Consulting (SAC). Follow her on Twitter at @popky #mktgabove.

Articles by Linda Popky

• Hindsight is 2020: Putting the year in perspective

  Admit it. If two years ago someone had walked into your office with a movie script containing half of…

  Thursday, December 10, 2020

• The cure for pandemic fatigue in your organization

  COVID-19 cases are surging across the U.S. and in many other parts of the world. Even as the prospect…

  Tuesday, December 08, 2020

• Putting on the best virtual conference — Part 2: Learning to be more virtually perfect

  The recent virtual annual meeting for my association, the Society for the Advancement of Consulting,…

  Tuesday, November 03, 2020

• Putting on the best virtual conference — Part 1: A successful pandemic pivot

  April seems like about a thousand years ago, but even back then, we realized the chances were slim to…

  Monday, November 02, 2020

• Clear as muck: When the only thing that’s certain is more uncertainty

  As we get to the end of what’s been a long and challenging year for most of the world, we can all look…

  Monday, October 05, 2020

• Avoiding the cardinal sin of communication

  We all have opinions about the communications we receive from businesses and associations. In some cases,…

  Wednesday, September 30, 2020

• How to use LinkedIn more effectively for actual connections

  I was an early LinkedIn adopter, and over the years I’ve accepted most requests to connect that seemed…

  Thursday, September 03, 2020

• Mind your mindset to drive your association forward

  We can't magically change the state of the world today to destroy the virus and bring back the world…

  Monday, August 31, 2020

• Getting grounded: Implications for business

  We may all be ready to be done with the coronavirus, but the virus isn’t ready to be done with us.…

  Monday, August 03, 2020

• It’s fix it time: Making downtime work for associations

  What do you do when an ongoing pandemic forces you to temporarily shut down your operation? For a lot…

  Monday, July 27, 2020

• How your business can take advantage of shifting content preferences during the pandemic

  A funny thing has happened on our way through the COVID-19 crisis. Even as parts of the economy reopen…

  Tuesday, July 07, 2020

• Avoiding costly online mistakes: Why the internet is enduring, not endearing

  It's become a regular occurrence to hear about some celebrity somewhere who is facing the consequences…

  Monday, June 22, 2020

• Preventing hate crimes: If you see something, say something

  After 9/11, when it became apparent we had to change our approach to security in the skies, as well as…

  Monday, June 01, 2020

• The new normal may be anything but

  Maybe we've hit bottom. Three months into the COVID-19 lockdown, it appears that mitigation measures…

  Wednesday, May 27, 2020

• Making up for lost time

  As the lockdown for COVID-19 enters its second month in most locations, it's becoming apparent there…

  Thursday, April 23, 2020

• The danger in believing it ‘won’t happen here’

  An enemy like the COVID-19 pandemic recognizes no borders. Yet, the spread of the virus is not occurring…

  Tuesday, April 14, 2020

• Accepting the new virtual reality

  As the coronavirus crisis escalates, more and more restrictions are being put in place: no large gatherings,…

  Tuesday, March 17, 2020

• What to know when the only constant in today’s world is change

  There’s an old Chinese curse: May you live in interesting times. We are certainly in the midst of interesting…

  Monday, March 09, 2020

• By any other name: Beyond Meat grows beyond belief

  In 2016, a Los Angeles-based company called Beyond Meat introduced the first plant-based burger to be…

  Tuesday, July 30, 2019

• A climate of change: What should your organization do?

  The data show the earth is getting hotter — hotter now than it’s been since records were first kept…

  Wednesday, July 24, 2019

• A net loss: Why focusing on Net Promoter Scores can hurt your business

  Net Promoter Score (NPS) is a customer loyalty metric introduced in 2003. It scores customer loyalty…

  Tuesday, June 25, 2019

• 5 business lessons from the NBA Finals

  The three-peat was not to be. The two-time defending NBA champion Golden State Warriors, struggling to…

  Tuesday, June 18, 2019

• You can have too much friction, but can you also have too little?

  Friction-free. Smooth sailing. Highly collaborative organizations. Harmonious team dynamics. These are…

  Wednesday, June 05, 2019

• Sears continues to rearrange deck chairs on the Titanic

  Sears Roebuck, the embattled retail giant, recently unveiled a new logo designed to broaden its appeal…

  Thursday, May 30, 2019

• Are you measuring the right things?

  The good news about today's technology-enabled world is that we have the ability to measure just about…

  Wednesday, April 17, 2019

• The just-in-time effect: How Amazon and Uber have changed associations

  Big-box stores and local mom-and-pop shops are fighting to survive because they can't compete with the…

  Wednesday, April 10, 2019

• Are you being served? What about your customers?

  Who do you know who would purposely understaff an airport rental car location at a major resort locale…

  Tuesday, March 19, 2019

• How retailers can still thrive in an Amazon-led world

  The daily news is full of retail stores that are cutting back their operations or closing shop completely.…

  Thursday, March 14, 2019

• Will someone leave the light on for us?

  PG&E, the largest utility in California, recently announced its CEO would be resigning as the company…

  Friday, February 15, 2019

• Who blinked? Business lessons from the recent government shutdown

  On Jan. 25, the nearly five-week partial government shutdown was resolved when President Trump and Congress…

  Tuesday, February 05, 2019