Articles by Jon Kurtz
Friday, April 24, 2015
We often hear the term "lifestyle brand" in taglines, marketing and advertising. What is that? Generally, it's a strong area of interest around which we conform the way we live — the products we buy, the foods we eat, etc. Lifestyle identity can influence the neighborhoods or areas where we live — golf course homes, horse country, beaches, and homes built around private airstrips. It affects the clothes we buy, certainly our leisure activities, the charities we support and the friends we favor. Many people identify with more than one lifestyle, and this can often be the case within a single-family household.