Articles by Joe Dawson
Thursday, June 10, 2021
It sounds simple but converting people when they visit your site is harder than you think. This is because brands spend a lot of time and effort focused on earning visits but not conversions. So how will aligning your content feed into search intent, converting visitors into customers? There are many reasons why, when people visit your site, that they don't convert. Poor user experience, also known as UX design, could partly be to blame, but what will also be affecting it is that search results have attracted users with "low purchase intent."