Jarod Carter

Jarod Carter is a doctor of physical therapy, certified manual therapist and owner of a cash-based private practice in Austin, Texas. He shares his insights on physical therapy marketing and the private-pay business model at DrJarodCarter.com.

Articles by Jarod Carter

• Podcast: How to sell packages in a cash-based practice

  Offering discounted multi-treatment packages can be a great way to help fill your clinic’s schedule…

  Thursday, May 13, 2021

• Podcast: Without this, you’re shooting your marketing arrows in the dark

  In order to be able to attract your ideal customer, you need to define exactly who that is. This may…

  Thursday, April 22, 2021

• Podcast: Tips for hiring contractors on Upwork and Fiverr

  Need help creating a compelling landing page or blog post? Maybe you’d like ongoing help from a virtual…

  Friday, April 09, 2021

• Podcast: How to maximize word-of-mouth referrals for a cash-based practice

  Word-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based…

  Tuesday, March 23, 2021

• Podcast: Making a personal passion pay off in a profitable practice

  After finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital…

  Tuesday, March 09, 2021

• Podcast: The key traits of a successful cash-practice entrepreneur

  Jarod Carter is often asked, "What is the key to success as an entrepreneur?" Based on what he’s observed…

  Wednesday, February 24, 2021

• Podcast: How to market your practice online like a pro

  Are you confused or clueless when it comes to Facebook Ads and how to create ad campaigns in-house that…

  Tuesday, February 16, 2021

• Podcast: Plugging profit leaks throughout the patient lifecycle

  In this episode, Jarod Carter explains how you can find opportunities for your practice throughout the…

  Thursday, February 04, 2021

• Podcast: A marketing magician’s tricks to turn prospects into patients

  Since he was a child, Dave Dee wanted to be a magician. But he grew up and settled for work in "practical"…

  Tuesday, October 27, 2020

• Podcast: How to cultivate physician referrals for your cash-based practice

  In this episode, Jarod Carter shares some strategies for cultivating your network of referring physicians.…

  Friday, October 16, 2020

• Podcast: Escaping a broken system through cash-based functional medicine

  After Dr. Morgan Camp finished his medical residency, he accepted a position in a successful, cash-based…

  Thursday, October 08, 2020

• Podcast: Finding fulfillment and a fully booked schedule in a cash-based practice

  During PT school, Valerie Schwalbe discovered she had a passion for pelvic physical therapy. Right after…

  Wednesday, September 02, 2020

• Podcast: How to successfully target a niche with cash-based physical therapy services

  In this episode, Jarod Carter explains how you can target a niche to make your practice stand out from…

  Friday, August 21, 2020

• Podcast: The riches are in the niches — cash-based physical therapy in the golf niche

  After Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist…

  Friday, July 10, 2020

• Podcast: How to start promoting your cash-based private practice on social media

  In this podcast, Jarod Carter explains precisely how to get started with social media marketing for your…

  Tuesday, June 23, 2020

• Podcast: Using Facebook Live events to market to patients

  In this episode, Jarod Carter explains how you can use Facebook Live events to market your cash-based…

  Wednesday, June 10, 2020

• Video: The second-fastest way to generate telehealth patients for your private practice

  I recently put on a live online workshop that generated about $4,000 worth of new telehealth patients…

  Monday, May 18, 2020

• Podcast: How to market a cash-based practice on social media

  In this episode, Jarod Carter does a deep dive on how to approach social media marketing for a cash-based…

  Thursday, May 07, 2020

• Podcast: How to spark innovation to keep your practice thriving well beyond the pandemic

  At a time when most business owners are scrambling to keep their business alive in a pandemic and reaching…

  Thursday, April 23, 2020

• Podcast: How to setup and market telehealth services in less than 48 hours

  In this podcast, listen in as I give a detailed class on getting started with telehealth services as…

  Thursday, April 09, 2020

• How to get free PR for your telehealth services

  Two weeks ago, we converted my cash-based physical therapy practice in Austin to performing all of our…

  Thursday, April 02, 2020

• Podcast: How to save your practice from the coronavirus with telehealth services

  There isn't a single private practice that won't be affected by the coronavirus pandemic in some way…some…

  Thursday, March 26, 2020

• Podcast: Creating cash-based business for a PT practice with injury-prevention screenings

  In this episode, Jarod Carter discusses the marketing potential in offering promotions for injury-prevention…

  Thursday, March 12, 2020

• Podcast: Escaping reimbursement nightmares by transitioning out of network

  In 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to…

  Thursday, March 05, 2020

• Podcast: Taming your student loan debt after physical therapy school

  Joseph Reinke got his start working in investments. During the run-up to the mortgage market meltdown,…

  Friday, February 28, 2020

• Podcast: How your patients can file out-of-network self-claims in less than 1 minute

  When Vatsal Thakkar first opened his own practice, he decided on the cash-based model because he wanted…

  Tuesday, February 18, 2020

• Podcast: Ideal cash-pay services for in-network and out-of-network practices

  In this episode, Phil Plisky explains exactly how an insurance-based clinic can generate lots of cash-based…

  Tuesday, February 11, 2020

• Podcast: Transitioning an in-network practice to cash-based

  In this episode, Meredith Soelberg and Brooke Mitchell describe their experience as employees in an insurance-based…

  Wednesday, January 29, 2020

• Podcast: A multiclinic, multiemployee cash-based practice in record time

  Brenda Heinecke knew she wanted to be a physical therapist since high school. She envisioned a peds focus…

  Wednesday, January 15, 2020

• What you can do about the 8% Medicare reimbursement cuts to therapy services

  This month, CMS came down with its final ruling on the Physician Fee Schedule, which is going to cut…

  Thursday, December 12, 2019

• Video: How to get your prospects to read more of your marketing message and act

  Is your business suffering from "profit leaks"…places where your leads or customers fall through the…

  Wednesday, November 13, 2019

• Podcast: Building a cash-based sports rehab practice and membership website

  During PT school, Greg Schaible found a fantastic sports rehab website and set up a clinical rotation…

  Wednesday, October 30, 2019

• Podcast: The economics of starting a practice

  Considering starting a cash-based practice or online business? Here’s my advice on the top things to…

  Friday, October 18, 2019

• Podcast: How to use telehealth to create or grow a cash-pay physical therapy practice

  In 2005, Rob Vining developed and launched the world’s first digital practice for physical therapy.…

  Thursday, October 03, 2019

• Podcast: A cash practice fueled by Instagram

  With over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For…

  Wednesday, June 19, 2019

• Podcast: Creating online communities to grow your cash-based practice

  When I first interviewed Sarah King of Invigorate Physical Therapy, I was extremely impressed by her…

  Thursday, May 30, 2019

• Podcast: How to convert a prospective patient calling your out-of-network clinic

  This episode features my interview with Jerry Durham, co-owner of San Francisco Sport and Spine Physical…

  Wednesday, May 15, 2019

• Podcast: How to start a cash practice inside a gym with Danny Matta

  In this episode, Jarod speaks with Danny Matta, DPT, OCS, CSCS of Athlete’s Potential and MobilityWOD.…

  Thursday, May 02, 2019

• Podcast: Concierge PT and podcasting to attract patients with Dr. Karen Litzy

  Between running her cash-based practice in New York City, recording her thriving Healthy Wealthy and…

  Monday, April 22, 2019

• Podcast: Keys to successfully going out-of-network and maintaining patient volume

  Sturdy McKee took a booming, three-clinic in-network practice and successfully transitioned completely…

  Friday, April 05, 2019

• Podcast: Growing a cash practice with zero paid marketing

  During this podcast, Dr. Jarod Carter catches up with Dr. Carlos Berio of SPARK Physiotherapy about hiring…

  Friday, March 15, 2019

• How to not get burnt by Yelp

  This article explains some simple steps to make sure you don’t get burnt by Yelp’s algorithm the…

  Wednesday, July 11, 2018

• A simple way to boost your therapy clinic’s Google reviews

  Online reviews can be a huge deciding factor for new patients looking for care. While providing five-star…

  Wednesday, June 27, 2018

• Don’t waste your time choosing the wrong topics for marketing your PT clinic

  Want to create content that actually drives patients to your clinic? Then you need to create content…

  Wednesday, June 13, 2018

• 7 tips to perfect word-of-mouth marketing at your PT practice

  While online marketing may be shiny and glamorous, word-of-mouth marketing is the bedrock of any successful…

  Friday, June 01, 2018

• 5 ways to find stellar staff, automate their training and fill their schedules quickly

  If you’re doing it right, the entire hiring process actually starts long before you need to hire someone.…

  Thursday, May 17, 2018

• A cool trick for your business cards and marketing materials

  I recently did some treatment trade with a graphic designer, and one of the things she suggested for…

  Thursday, March 26, 2015

• Networking: The importance of the follow-up

  ​My previous article covered my general approach to networking and the methods I use at networking…

  Wednesday, March 11, 2015

• Networking: A key component to referral diversification

  ​My efforts at networking events early after starting my cash practice played a big role in quickly…

  Thursday, February 26, 2015

• Help! A hospital bought my referral sources

  ​If you browse all the different private practice forums out there (or receive all the emails I do…

  Thursday, February 19, 2015

• A free marketing technique that helped get my practice going strong

  When my private-pay PT practice was just a couple weeks old, the few patients I was seeing each week…

  Thursday, February 12, 2015

• Break into niche markets to create new streams of patients

  ​Word-of-mouth referrals from your patients are essential to building your business. Another large…

  Tuesday, February 03, 2015

• How to squeeze every drop from your marketing efforts

  I don't know about you, but every January brings in at least a couple new/return patients for the same…

  Friday, January 16, 2015

• Discharge marketing: Are you taking advantage of this opportunity?

  At a time when hospitals are purchasing medical practices and requiring that physical therapy referrals…

  Wednesday, January 29, 2014