Emma Fitzpatrick

Emma Fitzpatrick is a freelance writer and marketer, whose specialties include content marketing, social marketing and short, snappy writing. Pick her brain more at emma.l.fitzpatrick@gmail.com.

Articles by Emma Fitzpatrick

• 5 quick digital marketing tips to end 2019 strong

  As we officially close the book on summer, let's plan to finish the rest of the year with gusto! Social…

  Thursday, September 12, 2019

• Research: One way to boost organic shares on social media

  Most marketers don’t count on social shares much! That’s because from 2015 to 2017, social sharing…

  Monday, August 19, 2019

• Insider advice: How to improve your social media marketing

  Pouring over the latest industry reports and third-party studies helps you discover new tips and tricks…

  Wednesday, August 07, 2019

• Are the good times over for marketers on Instagram?

  In June 2018, Instagram hit a huge milestone: over 1 billion monthly active users. That's double the…

  Monday, July 15, 2019

• What are the best times to post to social?

  Social media marketing is always evolving. What worked last year (or even last week) may not do the trick…

  Tuesday, July 09, 2019

• New study unveils the biggest marketing opportunities on Instagram

  Did you know 90% of marketers are using Instagram to promote their products, according to a new report…

  Monday, July 01, 2019

• Should your brand be using Groups on Facebook?

  Up until early 2018, most companies did not use Groups on Facebook. Why would they when they had already…

  Monday, June 24, 2019

• Media trends marketers must know from the Mary Meeker Report

  For marketers, it’s like Christmas in July! The 2019 Mary Meeker Internet Trends Report recently published.…

  Tuesday, June 18, 2019

• Where to reach customers on social

  Ever since the iPhone launched in 2007, people have spent more and more time on their phones than ever.…

  Monday, June 10, 2019

• Study: 5 tips to create top-performing videos for Facebook

  Did you know that Facebook announced last year that its algorithm would no longer, by nature, prioritize…

  Monday, June 03, 2019

• Solving the top 3 social media marketing problems

  Nearly a quarter of all social media marketers worry their social strategy is ineffective, according…

  Wednesday, May 29, 2019

• How to convert customers on social media

  For most businesses (70%), their top goal for social media is to raise awareness, according to the 2019…

  Monday, May 20, 2019

• Social media ad spending trends for 2019

  If you’re like most businesses, you increased your digital media budget this year. On average, marketers…

  Monday, May 13, 2019

• A rundown of the changes coming to Facebook

  This time last year, news of Facebook’s Cambridge Analytica scandal had just broken. Weeks later, the…

  Monday, May 06, 2019

• Social moves away from vanity metrics — and you should, too

  Social media platforms are currently intrigued with ways to reduce the emphasis on likes and vanity metrics.…

  Monday, April 29, 2019

• Is Twitter still popular, relevant, or worth it for businesses?

  Most marketers rely on the big three social platforms to connect, engage and inform their followers.…

  Monday, April 22, 2019

• AI? Automation? How to use tech to improve marketing

  Artificial intelligence (AI) has the power to change everything. But only 18% of B2B marketers and sales…

  Monday, April 15, 2019

• Where brands see the most social media marketing opportunities

  Just like that, the first quarter of 2019 has ended. While the time likely flashed by, make sure you…

  Monday, April 08, 2019

• What you need to know about Amazon’s growing ad business

  When you think of digital ads (especially search), Google undoubtedly comes to mind. But the numbers…

  Monday, April 01, 2019

• How to improve Google Ads for your e-commerce business

  Just like we were talking about recently, knowing the latest features of each digital marketing channel…

  Tuesday, March 26, 2019

• The 411 on the latest updates for top social platforms

  ​If you've been handling your company's social media marketing for some time, you've surely developed…

  Monday, March 18, 2019

• Update: Social slows while podcasts boom

  ​At the beginning of the year, everyone makes their predictions for what marketing trends will take…

  Monday, March 11, 2019

• What customers want from your loyalty program

  You probably already know that acquiring new customers costs more than retaining the ones you already…

  Monday, March 04, 2019

• 5 tips to create blog posts that get shared on social

  If you're already spending the time creating good content on your blog, you want to do everything you…

  Monday, February 25, 2019

• Study: How to drive more sales on Instagram

  Eighty-three percent of people are looking to discover new products or services on Instagram. But that's…

  Monday, February 18, 2019

• Advertising lessons from this year’s Super Bowl commercials

  The Super Bowl isn’t just the game between the year’s best football teams. It's also a battle between…

  Monday, February 11, 2019

• What Facebook has in store for your business in 2019

  If you’re like most business owners, you've been on your toes this January — just waiting to see…

  Monday, February 04, 2019

• Is Instagram limiting the reach of your brand’s photos?

  You’ve likely seen the latest rumor floating around Instagram. Users have been sharing photos that…

  Monday, January 28, 2019

• How to create Facebook content that performs better in 2019

  New year, same problems! Every social media marketer on the block is still trying to figure out what…

  Monday, January 21, 2019

• Have you heard of TikTok?

  Apple recently announced 2018’s most downloaded apps. Unsurprisingly, the top five free iPhone apps…

  Monday, January 14, 2019

• 2019’s top 3 digital marketing trends that matter

  All too often, trend roundups can be full of dreams that won’t become reality for years. Of course,…

  Monday, January 07, 2019

• How to improve Instagram Story ads in 2019

  As a social media marketer, you must be adaptable. Think back to last year at about this time. No doubt,…

  Monday, December 17, 2018

• Is vertical or horizontal video best for social media ads?

  After Facebook rewrote its algorithm in January, social media marketing plans for the year went out the…

  Monday, December 10, 2018

• Top 3 lessons from Black Friday and Cyber Monday sales

  You did it! You, along with your hard-working employees, made it through the most chaotic shopping season…

  Monday, December 03, 2018

• How to quickly improve Facebook ads this holiday season

  Uh-oh! After months of planning and crafting, is no one unwrapping (err… clicking) your Facebook ad?…

  Wednesday, November 28, 2018

• Why you should make more Instagram stories — and how to improve them

  Last September, Facebook accounted for 16.5 percent of all digital content consumption. This September,…

  Friday, November 16, 2018

• Where to invest your 2019 marketing budget

  Digital outpaces every other sector — whether we’re talking about online shopping or overall marketing…

  Friday, November 09, 2018

• Will in-store or online win this holiday season? It’s not so simple

  Every year, beneath all those magical twinkle lights and pine-scented evergreen wreaths, it seems like…

  Monday, November 05, 2018

• Use this checklist before posting holiday ads on social media

  By now, you've likely finished your holiday ads for social media — or perhaps you're putting the final…

  Monday, October 29, 2018

• LinkedIn’s best new features in 2018

  As we were talking about last week, Facebook has been struggling. After just recovering from the Cambridge…

  Monday, October 22, 2018

• What you need to know before your next Facebook ad campaign

  From January to May of this year, average monthly spending on Facebook ads dropped a staggering 85 percent.

  Monday, October 15, 2018

• Mistakes to avoid with holiday marketing emails this year

  Fa la la la la! It’s the most wonderful time of the year: holiday marketing planning. It’s time to…

  Friday, October 05, 2018

• Dream big: 4 ways AI, VR, and AR can enhance your marketing

  A few years ago, having an Amazon Echo or Google Home was a novelty. In early 2017, only 7 percent of…

  Monday, October 01, 2018

• What you need to know about Instagram’s newest shopping options

  Instagram is the ultimate inspiration board. People use it to collect places they want to go, people…

  Monday, September 24, 2018

• Why your business should embrace the Christmas creep

  Now that summer’s over, it’s time to start dreaming of what the rest of the year holds. For most…

  Friday, September 14, 2018

• The long-term effects of Facebook’s scandals

  Facebook lost its cool factor a while ago. Back in 2016, Snapchat became teens’ favorite social network,…

  Monday, September 10, 2018

• Everything you need to know about Gen Z

  While millennials have dominated headlines and infatuated marketers for years, they’re a bit old hat…

  Friday, August 31, 2018

• Pulse check: Are you losing business because of a bad website?

  How much time do you think you spend each day driving people to your website? Contemplate all the planning,…

  Friday, August 24, 2018

• What consumers want from you now more than ever

  Openness, honesty, clarity and authenticity are all traits you’d want in a friend. But if you can even…

  Friday, August 17, 2018

• 4 ways to use social media to humanize your company

  The content you publish. The voice you cultivate. The way you respond to customers. On social media,…

  Monday, August 13, 2018

• The best ways to handle your business’ influx of Facebook messages

  Feeling a bit overwhelmed by the number of notes in your business’ Facebook inbox? Over the last two…

  Monday, August 06, 2018

• After the algorithm update, what Facebook content performs best?

  Earlier this year, a small survey found for the first time the number of Americans using Facebook fell.…

  Monday, July 30, 2018

• What the Time Well Spent movement means for your business

  Recently, new research found adolescents who spent more time on digital media were more likely to have…

  Monday, July 23, 2018

• The latest research on ROI from social media

  It’s easy to tell if people like your content on social. All you need to do is watch the likes pour…

  Monday, July 16, 2018

• Ideas for brands on IGTV

  When a new social network like IGTV hits the scene, it’s best to try it out early. That way, you’ll…

  Friday, July 06, 2018

• What goes where: Instagram feed vs. Stories

  Even though Instagram is technically just one social network, it can feel like a lot more. After all,…

  Monday, July 02, 2018

• Instagram aims to change the video game with IGTV

  Instagram recently launched IGTV, which will allow content creators to upload hourlong videos. Though,…

  Monday, June 25, 2018

• Why Facebook might not be the go-to news source anymore

  Wake up. Roll over. Look at Facebook. See your friends. Read the news. For many, it’s a morning ritual.…

  Monday, June 18, 2018

• Can you guess teens’ favorite social network?

  When Facebook offered to buy Snapchat in 2013 for $3 billion in cash, everyone thought it was ludicrous.…

  Monday, June 11, 2018

• The digital trends you need to know to do your job better

  Want to market your company’s products or services better? Of course, you do! Who doesn’t? But to…

  Monday, June 04, 2018

• The must-know social updates for Facebook, Instagram and Twitter

  Lately, social networks have had a rough go of it. Data scandals broke. Privacy issues abound. False…

  Tuesday, May 29, 2018

• 4 ways to use social media to boost customer loyalty

  Social media may not be the most cost-effective platform to close leads, but it remains one of the best…

  Monday, May 21, 2018

• State of the industry: The 3 biggest changes to social media marketing

  Social media marketing seems to change more than any other industry out there (except perhaps the tech…

  Monday, May 14, 2018

• Facebook’s newest big features unveiled at developers’ conference

  Were you worried people were really going to #DeleteFacebook? Well, let go of that fear because it looks…

  Monday, May 07, 2018

• What you need to know before investing in influencer marketing

  Ever spot a photo with the #ad or a “paid partnership tag?” Then you’ve seen the results of an…

  Monday, April 30, 2018

• 5 tips and tricks to create better Instagram Story content

  If your business is like most, your organic reach on Facebook just continues to drop. On Instagram, your…

  Monday, April 23, 2018

• What people really want in social ads

  By the end of the year, you can expect 3 in every 10 internet users to have an ad blocker installed,…

  Monday, April 16, 2018

• New research: The best time to post on each social platform

  ​Ah, remember the good ol' days when social feeds were chronological. Then, all you needed to do to…

  Monday, April 09, 2018

• Are people actually going to #DeleteFacebook?

  ​Last week, 50 million Facebook users found out that their data had been mined without their direct…

  Friday, March 30, 2018

• Everything you need to know about Facebook’s data scandal

  ​Think just for a moment about all the data Facebook has collected about you since you signed up for…

  Friday, March 23, 2018

• Data-driven ways to increase your social shares in 2018

  Looking at your company’s social analytics, you see less reach and engagement despite the fact you’re…

  Friday, March 16, 2018

• How Americans really use social media

  While most social media metrics and statistics come directly from the social media platforms themselves,…

  Friday, March 09, 2018

• Meet the newest, ad-free social network: Vero

  There hasn't been a new major player in social media for a while, but the time is ripe for one. Facebook…

  Friday, March 02, 2018

• As Facebook use drops, should brands be concerned?

  For the first time, a third-party research firm found the number of Americans currently using Facebook…

  Monday, February 26, 2018

• Google wants marketing emails to act like webpages

  Social networks evolve like crazy. For example, Facebook's look has changed drastically over the last…

  Friday, February 16, 2018

• The best way to improve your email marketing (proven by research)

  Social media is great for building brand awareness and connecting with your audience. But sales and return…

  Monday, February 12, 2018

• You can finally schedule posts on Instagram. Here’s how

  You read that correctly. The day has finally come, and now, you can schedule your posts ahead of time…

  Monday, February 05, 2018

• Instagram Stories will be your brand’s new best bet

  Facebook is soon going to show fewer of your Page's posts, and you probably already noticed your Instagram…

  Monday, January 29, 2018

• Could this be your company’s solution to Facebook’s changes?

  By now, you've likely heard that the eventual has happened. Mark Zuckerberg wrote on Jan. 11 that Facebook…

  Monday, January 22, 2018

• Should your brand get political in 2018?

  ​Keep your personal and your professional life separate. It's been a mantra passed down for generations.…

  Monday, January 15, 2018

• Top 3 digital marketing trends you can’t ignore in 2018

  Some years, the digital marketing landscape seems to change drastically. Remember in late 2016 when Instagram…

  Monday, January 08, 2018

• 2017’s top social media marketing lessons

  In a year, much has changed on social media networks. Facebook spent much of 2017 revamping its Trending…

  Friday, December 15, 2017

• Instagram’s Christmas present for companies

  Get ready to unwrap a Christmas present you’ll constantly use this year. It's from Instagram, and the…

  Monday, December 11, 2017

• 7 retail takeaways from Black Friday and Cyber Monday

  Americans are ready to s-h-o-p this holiday season! Maybe it's the low unemployment rate or the strong…

  Friday, December 01, 2017

• Looking for new employees? Find them on social media

  If you need to add a new team member and fill a position before the end of the year, social media can…

  Monday, November 27, 2017

• Get your marketing ready for Black Friday and Cyber Monday

  ​Last year, people spent $3.39 billion on Cyber Monday, which made it the largest online sales day…

  Friday, November 17, 2017

• How to take hold of user-generated content

  What if you could have other people create content for you that would perform way better than the content…

  Friday, November 10, 2017

• Planning your holiday marketing strategy? Don’t forget Pinterest

  ​While pumpkins may still be nestled on your doorstep, the rest of the world has already moved on to…

  Monday, November 06, 2017

• How long will Facebook be your company’s friend?

  If you're like most businesses, Facebook plays an integral role in your marketing. It's the place you…

  Monday, October 30, 2017

• Get ready to sell on Instagram

  ​Remember way back when Instagram announced it was testing shoppable posts? Then, Instagram selected…

  Monday, October 23, 2017

• Your guide to making (and embracing) the 6‑second ad

  Remember a few months back when we talked about how YouTube is eliminating their 30-second, nonskippable…

  Monday, October 16, 2017

• Why social media platforms need to deal with hate speech now

  Did you know every 83 seconds someone posts an anti-Semitic message on social media? That's 44 messages…

  Friday, October 06, 2017

• 280 characters on Twitter? What you need to know

  Brace yourself. Twitter's defining characteristic — its 140-character limit — may be on its way out.…

  Monday, October 02, 2017

• 4 Facebook Messenger hacks for your brand

  Did you know that Facebook Messenger has more than 1.2 billion active users? That means roughly 1 in…

  Monday, September 25, 2017

• Get brainy: 3 tips from psychology to market better

  ​At their heart, marketing and sales are about connecting. That means you always need to plug into…

  Monday, September 18, 2017

• The do’s and don’ts of stock photography

  You already know using your own images is the best way to visually portray your brand. But there are…

  Friday, September 08, 2017

• Social media video goes to the next level — scripted programming

  ​A couple of years ago, dazzling images were all your brand needed to shine on social media. Recently,…

  Tuesday, September 05, 2017

• 10 years later: Do you know the best #hashtags for your brand?

  If you ask anyone under the age of 13 what the symbol "#" is, they'll unanimously say "hashtag." 10 years…

  Monday, August 28, 2017

• Should you buy social media followers?

  With the simple click of a button, your social page can get hundreds or even thousands of social media…

  Monday, August 21, 2017

• Tips to create high-quality Facebook Live videos

  If you feel like you’ve been seeing more Facebook Live videos, you’re right. Now, 1 in every 5 Facebook…

  Monday, August 14, 2017

• The Instagram Stories your brand needs to create

  ​Did you know Instagram now has more than ​700 million monthly active users as of April? That's 100…

  Monday, August 07, 2017

• 3 new LinkedIn features your company should use

  ​If you're a social media marketer or a recruiter, get ready for a change you'll love. LinkedIn is…

  Friday, July 28, 2017

• Take advantage of Facebook’s Instant Articles

  Facebook wants to do it all. They want to be the place you connect with your friends — and where you…

  Friday, July 21, 2017

• 5 types of content to invest in — and 5 to skip

  Most social media marketers spend 6-11 hours a week on social media. That includes everything from creating…

  Friday, July 14, 2017

• The 6 best Facebook ad strategies

  All of those $0.14 clicks your business spends on Facebook ads sure add up. In the first quarter of 2017,…

  Friday, July 07, 2017

• With all the social buzz, where’s the Twitter talk?

  ​There's endless chatter about the ways social platforms ceaselessly evolve. Instagram is testing a…

  Friday, June 30, 2017

• Create a brand personality people fall in love with on social

  Want more likes, followers and engagement on your company's social media pages? Then, you need three…

  Monday, June 26, 2017

• How Instagram’s latest update could affect influencer marketing

  When it first launched, Beloved Shirts was just a small, quirky T-shirt company. Then, Katy Perry was…

  Monday, June 19, 2017

• Is your company normal on social media?

  As you log another hour on your company's social media account or click "spend" on another Facebook ad…

  Monday, June 12, 2017

• The biggest insights from tech’s defining report

  While everyone makes predictions about what this year's trends will be in January, the real test is seeing…

  Friday, June 02, 2017

• 3 big changes to the top social networks

  Each time you open your Instagram account or Facebook feed, there it is again — another new feature.…

  Tuesday, May 30, 2017

• 3 new YouTube trends affect that your business

  Have you seen it? YouTube has officially cleaned up their look. They just released their newest desktop…

  Monday, May 22, 2017

• How people use Instagram by industry

  Facebook is for connecting with family and friends, while Instagram is for finding beauty and inspiration.…

  Monday, May 15, 2017

• The generational guide to social media marketing

  While millennials are often portrayed as the selfie generation who are always glued to their phones,…

  Tuesday, May 09, 2017

• Researchers discover the true value of a like

  ​Establishing, growing and engaging a social audience is simply part of doing business in 2017. And…

  Friday, April 28, 2017

• Instagram is looking a bit more like Pinterest

  Not long ago, Instagram showed the lengths the company would go to remain on the top of the social pyramid.…

  Friday, April 21, 2017

• How Snapchat can drive foot traffic

  ​Snapchat went public last month. There was a lot of buzz surrounding this IPO, and CNBC reported that…

  Friday, April 14, 2017

• Top 3 reasons you’re losing social followers

  You've worked hard to gain each follower you have on Facebook, Instagram and Twitter. That's why you…

  Friday, April 07, 2017

• Stories come to Facebook

  Since Instagram launched Stories about seven months ago, the program has been incredibly successful.…

  Friday, March 31, 2017

• Instagram shares top 3 ways to create successful ads

  In the fall of 2015, Instagram allowed businesses of all sizes anywhere in the world to create ad campaigns.…

  Friday, March 24, 2017

• Everything you need to know about marketing with memes

  ​Joe Biden recently announced his favorite of the Biden-Obama bromance memes that really took off last…

  Friday, March 17, 2017

• How to use Facebook to hire your next great employee

  Last fall, Facebook introduced Facebook at Work, which allows companies to create their own employee-centric…

  Friday, March 10, 2017

• What to do after YouTube nixes 30-second, nonskippable ads

  Come 2018, the 30-second, non-skippable ads that play before YouTube videos will be gone. As you likely…

  Wednesday, March 08, 2017

• How to post up to 10 pictures at once on Instagram

  If you've often agonized over which picture-perfect moment to share on Instagram, your worries are over.…

  Friday, February 24, 2017

• The latest Pinterest features you’ve missed

  With Snapchat's IPO coming up and Facebook rolling out a new feature nearly every day, Pinterest doesn’t…

  Friday, February 17, 2017

• Instagram Stories: Are people using this feature?

  ​It's been six months since Instagram launched its newest feature: Instagram Stories. As a refresher,…

  Friday, February 10, 2017

• What’s happening with trending topics on Facebook?

  ​If you've been looking at your Facebook News Feed carefully over the last few months, you've likely…

  Friday, February 03, 2017

• 5 most surprising social media use facts

  One of the absolute best aspects of social media (and digital marketing in general) is that it has drastically…

  Monday, January 30, 2017

• How to build a powerful Facebook chatbot

  Imagine if you could connect with a large number of millennials, answer their top questions and help…

  Friday, January 20, 2017

• 9 hacks to get more likes on Facebook, Instagram and Twitter

  ​With the New Year here, who hasn't resolved to work smarter in 2017? By making a few small tweaks,…

  Thursday, January 12, 2017

• Top 3 digital marketing trends of 2017

  The New Year is abuzz with energy. Resolutions are made, and goals are set. You and your business are…

  Friday, January 06, 2017

• 4 last-minute digital marketing ideas for the holidays

  With just about two weeks left until Christmas, your business is no doubt in crunch mode. For many, it's…

  Tuesday, December 13, 2016

• Increase sales this holiday by recovering abandoned purchases

  ​Ah, the holiday season. The lights are aglow on both the Christmas tree and the laptop. This holiday…

  Friday, December 09, 2016

• Top wishes from holiday shoppers for your social media content

  When you think of social media during the holiday season, your mind likely jumps to your marketing strategy…

  Monday, November 28, 2016

• Get influencers talking about your brand for the holidays

  Consumers are skeptical of ads and companies. It's a fact — 92 percent of shoppers trust recommendations…

  Monday, November 21, 2016

• What shoppers want from you this holiday season

  We're less than two weeks out from one of the biggest shopping days of the season, Black Friday! Then,…

  Monday, November 14, 2016

• The best ways to promote your products on Instagram

  ​The Instagram feature your brand has been waiting for is finally here (or at least in the works).…

  Monday, November 07, 2016

• RIP Vine — What that means for you and for Twitter

  Vine, the app that featured 6-second videos played on looped, is officially dead. Well, almost. Right…

  Friday, October 28, 2016

• Start taking orders and booking appointments on your Facebook Page

  Facebook's 1.5 billion users certainly do more than scroll through their news feed — liking another…

  Friday, October 21, 2016

• What you missed: The latest updates on each social platform

  If you have a smartphone, you check Facebook about 14 times a day. But that was back in 2013. Back then,…

  Monday, October 17, 2016

• Pinterest trends you need to know to boost holiday sales

  Are you still thinking about creating content and marketing campaigns for Halloween or Thanksgiving?…

  Friday, October 07, 2016

• Why you’ll soon encourage employees to spend time on Facebook

  Right now, whether you like it or not, your employees are wasting massive amounts of their workday. 89…

  Friday, September 30, 2016

• 3 easy ways to amplify your content on Instagram

  Snapchat is the fastest growing social network out there right now. But Instagram rivals Snapchat's rapid,…

  Friday, September 23, 2016

• Tune in now to Twitter on your TV

  Yes, Twitter started as a social network — way back in 2006. But now Twitter wants you to think of…

  Friday, September 16, 2016

• The next big social platform your business needs to embrace

  Facebook made a seemingly minor change last week that has big implications for your brand. Specifically,…

  Monday, September 12, 2016

• Find your match: Which social network should your business use most?

  Every week, it seems a new social platform, tool or improvement pops up. Just in last few weeks, Instagram…

  Friday, September 02, 2016

• 3 things the Rio Olympics taught us about media consumption

  In four years' time, much changes — especially in the realm of digital and media innovations. And every…

  Friday, August 26, 2016

• The 5-step check to create better content on all social platforms

  Each social platform has its quirks and secret tips for better performance. But the heart of what makes…

  Monday, August 22, 2016

• Instagram allows users to filter and censor comments

  As your Instagram audience continues to grow, you'll likely encounter a problem you may not have considered:…

  Monday, August 15, 2016

• Is Instagram the new Snapchat?

  ​If you've opened your Instagram account this week, you may have noticed something looked different…

  Friday, August 05, 2016

• How does your brand’s email marketing stack up?

  IBM's annual Email Marketing Metrics Benchmark Study is hot off the presses. For email and digital marketers…

  Friday, July 29, 2016

• Facebook Live is growing — here’s what you need to know

  Three months after the rollout of Facebook Live to all its users, the new tool is catching on quickly.…

  Monday, July 25, 2016

• Facebook Live introduces community standards following graphic videos

  Social media has changed the way we communicate, how we consume the news, and most recently, how we tell…

  Thursday, July 14, 2016

• Now is the perfect time for your brand to join Snapchat

  If you've previously thought Snapchat to be a social network used only by teens, it's time to change…

  Monday, July 11, 2016

• How Facebook’s newest update may hurt your brand

  Since the beginning of the year, organic reach for brand posts on Facebook has dropped 42 percent. It…

  Friday, July 01, 2016

• Emojis can invigorate social ads

  ​Like most businesses, you're looking for a way to make your ads stand out from competitors. Especially…

  Monday, June 27, 2016

• Facebook’s organic reach declined 42 percent. How do you fix it?

  If you feel like your Facebook posts haven’t been reaching as many eyes as they used to, well, you’re…

  Monday, June 20, 2016

• Meet the new Instagram — Built for business

  Instagram has been hearing your company's wish list — and making it come true. Just a few months ago,…

  Tuesday, June 14, 2016

• 3 best social media monitoring tools for your business

  Social media offers your brand the best of both worlds. You get to talk, grow and connect with your audience.…

  Thursday, June 09, 2016

• Is Twitter removing the 140-character rule? Yes, but ...

  It's the rumor that has stood the test of time: Twitter is doing away with its 140-character rule. So…

  Friday, May 27, 2016

• How and why to use Facebook’s Instant Articles

  Facebook Instant Articles have been gaining buzz since they debuted for a test group in the summer of…

  Friday, May 20, 2016

• 3 easy ways to get more customer reviews (and boost sales)

  ​If you track your online Yelp or Google Review conversions, you already know how much online reviews…

  Friday, May 13, 2016

• 3 tips for responding to negative social media posts

  When customers are frustrated, they often don't reach out to your customer service line anymore. For…

  Friday, May 06, 2016

• Data-driven ways to boost email marketing

  ​Email marketing is the workhorse of the marketing world. It often works the hardest but doesn't get…

  Friday, April 29, 2016

• Facebook reveals proven tricks to increase video views

  While studies often attempt to understand just what makes a video go viral, the essence has never quite…

  Friday, April 22, 2016

• Learn how to market your business with Instagram’s 60-second videos

  Over the last couple of weeks, Instagram and Facebook have been rolling out loads of changes. While there…

  Monday, April 18, 2016

• Facebook Live expands — Learn how to use it for your business

  If your business hasn't tried live streaming yet, now's the time. With Facebook Live — Facebook's live-streaming…

  Friday, April 08, 2016

• No need to panic about Instagram notifications

  If you've been on Instagram lately, your feed was undoubtedly filled with posts asking you to turn on…

  Monday, April 04, 2016

• Twitter turns 10 — and here are 10 new features to celebrate

  On March 21, 2006, an undergraduate student at New York University named Jack Dorsey sent out the first…

  Tuesday, March 29, 2016

• How to create an employee advocacy program in 3 steps

  When you think about social media marketing, chances are you're thinking about getting your customers…

  Friday, March 18, 2016

• How Facebook’s new Reactions will affect your business page

  Facebook is officially embracing and integrating the emoji into their platform. This new addition will…

  Monday, March 14, 2016

• Is Snapchat growing bigger than Facebook?

  Over the course of the last year, Snapchat's growth has exploded. As a quick refresher, Snapchat is a…

  Monday, March 07, 2016

• Why you have to try Facebook’s newest ad option — Canvas

  Facebook executives know more users than ever are accessing their site on mobile. They also have the…

  Monday, February 29, 2016

• Here’s how to craft the perfect email

  Yes, they got your email. That much we know. The average office worker sends or receives 121 emails a…

  Tuesday, February 23, 2016

• Instagram allows users to switch between multiple accounts

  If you use Instagram for marketing, the feature you’ve been waiting for is finally here. Just a few…

  Monday, February 15, 2016

• Top 4 marketing lessons from Super Bowl 50

  A hefty price tag of $5 million for a 30-second ad during Super Bowl 50 did not stop businesses from…

  Monday, February 08, 2016

• Marketing tips for Firefox’s new push notifications

  ​Desktop browser companies know mobile is affecting the way users browse, read and search. Now, they're…

  Tuesday, February 02, 2016

• Facebook and Google are changing the game in real-time marketing

  Your definition of real-time marketing is about to change. While real-time marketing will still revolve…

  Friday, January 22, 2016

• What images work best on social media?

  Social trends come and go. When you step back, though, you'll see how these trends affect the way we…

  Tuesday, January 19, 2016

• 5 tactics to improve social media marketing in 2016

  ​Check out the social media tr​ends for 2016, then tweak your New Year's social media resolutions…

  Monday, January 11, 2016

• Marketing guide to 2016 social media trends

  Along with the influx of New Year's resolutions as we ring in 2016 come the social media predictions.…

  Monday, January 04, 2016

• How to perform a year-end social media audit

  The end of the year is quickly approaching. As you're striving to reach your sales goals for the holiday…

  Monday, December 14, 2015

• Your secret marketing weapon this holiday season: Instagram ads

  ​As the year winds down, it's clear Instagram is the social network of 2015. From December 2014 to…

  Monday, December 07, 2015

• 5 hacks to boost sales this holiday season

  And just like that, the holiday season has arrived! 'Tis the season for good tidings — and good deals.…

  Thursday, December 03, 2015

• 5 last-minute marketing tips for Black Friday and Cyber Monday

  ​It's crunch time for Black Friday! Luckily, you still have time to improve and implement digital marketing,…

  Monday, November 23, 2015

• Your online marketing guide for the most digital Black Friday yet

  Prepare your business for the most digital Black Friday yet. Last year, Black Friday online sales grew…

  Tuesday, November 17, 2015

• Enhance your customer service with these 4 social media tricks

  Once you've created your social media marketing plan, there's another way you can boost your customer…

  Tuesday, November 10, 2015

• How to create a social media marketing plan in 5 steps

  The average marketer spends more than 11 hours per week on social media, while small business owners…

  Tuesday, November 03, 2015

• Easy ways to get more of your marketing emails opened

  It only makes sense to invest more in the marketing efforts that produce the greatest return on investment…

  Monday, October 26, 2015

• Twitter tumbles: What its static growth means for your business

  Over the last few weeks, ads for Twitter have been popping up on every platform from mobile apps to television.…

  Tuesday, October 20, 2015

• The data-driven do’s and don’ts of online advertising

  Pay-per-click (PPC) ads seem like a great deal. Digital ads are only shown to your target audience, you…

  Tuesday, October 13, 2015

• Join Periscope to authentically connect with your customers

  Periscope's initial live stream competitor, Meerkat,seems to be falling to the wayside. Meanwhile, Periscope…

  Monday, October 05, 2015

• Your guide to brand marketing on LinkedIn

  ​LinkedIn can do far more than connect you with your next employee. With the right tactics, LinkedIn…

  Thursday, October 01, 2015

• How to use guest blogging to your business’s advantage

  Bloggers can do amazing things for your business. They can connect you with new potential customers,…

  Tuesday, September 22, 2015

• The real key to effective digital marketing? It’s all about the data

  Is your business marketing on Instagram orbuying digital ads on Pinterest and seeing minimal results?…

  Tuesday, September 15, 2015

• Everything you need to know about Instagram’s new ads

  And, just like that, Instagram ads have gone from an experiment for elite brands to a new tool available…

  Tuesday, September 08, 2015

• The golden rule for marketing on each social network

  ​Of course, there are social media marketing r​ules that apply across all networks. But each network…

  Tuesday, September 01, 2015

• How to use Twitter’s newly expanded direct messages

  140-character limits are gone on Twitter — at least in their direct messages. On Aug. 12, Twitter expanded…

  Tuesday, August 25, 2015

• Take advantage of Pinterest’s Promoted Pins

  ​This week, Instagram began rolling out ads, exclusively through their API (Application Program Interface)…

  Tuesday, August 18, 2015

• Increase sales with social brand ambassadors

  Advertising reminds consumers that your business is truly the best out there. You've got the lowest prices…

  Tuesday, August 11, 2015

• The fate of Google+ for business marketing

  Google+ has often been the least favored and most neglected tool for social media marketers. Started…

  Monday, August 03, 2015

• 4 ways to rock social — regardless of network

  Every social media network has its own quirks and best-practice rules. Yet keeping all those tips and…

  Tuesday, July 28, 2015

• Yik Yak: What is that?

  Even if you're not an expert on every social media network, you've probably heard of most — Facebook,…

  Tuesday, July 21, 2015

• How to market to Pinterest’s newest users — men

  Pinterest used to be the social network for women looking to plan their weddings, find new recipes and…

  Tuesday, July 14, 2015

• How to harvest the power of bloggers in 5 steps

  Landing a business profile on the cover of The New York Times seems like all your business could ever…

  Tuesday, July 07, 2015

• Instagram steals social spotlight: 3 ways to make your business shine

  If you’ve been on Instagram lately, then you may have already spotted a couple changes. The Instagram…

  Tuesday, June 30, 2015

• 4 ways to connect after Safari starts blocking ads

  Everyone was buzzing recently about Apple’s newest venture — Apple Music, a Spotify competitor. There…

  Tuesday, June 23, 2015

• How to cultivate brand authenticity for your business

  Brand authenticity is a term you hear a lot, but not everyone knows how to define exactly what the term…

  Friday, June 12, 2015

• How your business can get a PR story this summer in 5 steps

  Public relations versus advertising: the age old debate has been solved. We're inundated with ads now…

  Tuesday, June 09, 2015

• Which is the best social media site for your business?

  New social media sites pop up constantly. Have you heard of the two newest players in the social game,…

  Monday, June 01, 2015

• Google adding tweets to search results: How you can optimize this

  How often do you consider keywords when tweeting? Starting this week, you'll want to include many more…

  Tuesday, May 26, 2015

• How to get (and keep) customers with an 8‑second attention span

  Bad news: We no longer have an attention span longer than a goldfish. New research from Microsoft found…

  Tuesday, May 19, 2015

• 3 new social updates and how to use them in your business

  Social networking seems to evolve faster than anything we've ever seen in the marketing world. Each time…

  Tuesday, May 12, 2015

• Using Pinterest to promote local businesses and events

  While it's intuitive to build a local following on most social outlets, doing so on Pinterest is a bit…

  Wednesday, May 06, 2015

• Meerkat and Periscope: What are they and how can you use them for marketing?

  ​Forget writing about how fantastic last Sunday's brunch was (Facebook 2007). No need to microblog…

  Tuesday, April 21, 2015

• Will Google’s newest algorithm change affect your business?

  I know, I know. You've heard Google cry "Algorithm change!" before, and it seemed like nothing happened.…

  Tuesday, April 07, 2015

• Should your business be on Snapchat?

  Since Snapchat announced their new Discover feature that highlights brands, the number of businesses…

  Wednesday, March 25, 2015

• Newsjacking: 3 questions to ask before your brand participates

  You want your business to be on the front page of the newspaper and on the tip of everyone's tongue.…

  Thursday, March 12, 2015

• 4 ways to make content marketing more successful

  ​Content marketing has been gaining traction for years. It's one of the best and most effective ways…

  Friday, February 20, 2015

• Stay ahead of the competition with 4 new social features

  Just within recent days, four of the biggest social platforms rolled out new features. Seize these new…

  Monday, February 09, 2015

• Get more media coverage for your brand with these 4 proven tricks

  No doubt your business has set ambitious goals for the year. Whether you want to grow your user base…

  Tuesday, January 27, 2015

• 3 consumer-centric trends your business needs to know

  Now that the New Year's bell has stopped ringing, predicted trends for 2015 are stepping forward to steal…

  Wednesday, January 14, 2015

• 4 last-minute marketing tips to make your holiday season shine

  With chestnuts roasting, twinkle lights aglow and Christmas ads aplenty, the holidays are here, and the…

  Monday, December 15, 2014

• 4 Black Friday and Cyber Monday trends affecting holiday shopping

  Black Friday, Small Business Saturday and Cyber Monday — no matter what you call it, the 2014 holiday…

  Tuesday, December 02, 2014

• The anti-Facebook revolution begins

  A few months back, Princeton researchers made a prediction that Facebook will lose 80 percent of its…

  Thursday, November 20, 2014

• Social becomes sales: Facebook, Twitter to battle over e-commerce

  Establishing a social presence for your business is no longer optional. Social has become the customer…

  Wednesday, October 22, 2014

• 4 communication trends your business needs to know and use

  ​From Google Glass to virtual reality headsets, the way we communicate as a society is ever-evolving.…

  Monday, September 29, 2014

• 3 trends integral to marketing your business

  What trends does your business need to keep afoot of in the marketing world? We've got the top three…

  Tuesday, September 16, 2014

• 3 powerful new ways your business can use social media

  The longer social media thrives, the bigger the role it will play in companies. Today, 81 percent of…

  Friday, August 29, 2014

• 5 tips and tricks to market your brand to millennials

  To thrive in the present and grow in the future, brands need to market, target and build relationships.…

  Tuesday, August 19, 2014

• Is Facebook’s influence shrinking for brands?

  Facebook has more than 1 billion users internationally. Twitter and Instagram are still lagging behind…

  Thursday, August 07, 2014

• The 4 C’s of effectively marketing to moms

  Mothers give back so much to their communities and families every day. Businesses of all kinds should…

  Wednesday, July 02, 2014

• How to digitally market to millennials

  Every industry is constantly evolving with each new technology, and soon it will be out with the old…

  Friday, May 30, 2014

• 3 tips to boost business sales with Pinterest

  ​What's the next step after your business has established a presence on social platforms? Pinterest,…

  Tuesday, May 20, 2014

• Attract new customers to your business with content marketing

  Content marketing is a new ballpark for advertisers and marketers in every industry. With content marketing,…

  Wednesday, April 16, 2014

• How your business can harness the year of mindfulness

  2014 has been dubbed "the year of mindfulness." In fact, mindfulness has been named one of the top 10…

  Wednesday, April 02, 2014

• 4 proven tricks to get Facebook likes on your business posts

  Getting likes on your business's Facebook posts may seem like throwing spaghetti against the wall. You…

  Monday, March 17, 2014

• 4 ways to write headlines that actually get clicked

  The short, snappy title you type right before you post your blog, tweet or story is the reason for your…

  Friday, January 17, 2014

• Creating a lifetime of customer love

  ​As a business, you need to sell your product. But being a business means far more than just your net…

  Monday, January 06, 2014

• Perfecting the social media balancing act in 2014

  Social media has now been around for years. No matter the industry, you know you have to be on social…

  Thursday, January 02, 2014

• Top 5 social media trends for 2014

  Looking toward 2014 already? See what social media trends are coming over the horizon. Some networks…

  Monday, December 09, 2013

• Why media tours still matter

  One of the most important tenets of media relations — and the one that gets talked about the least…

  Tuesday, December 03, 2013

• Marketing to the newest generation of shoppers

  A huge lifestyle and consumer trend is that the newest shoppers of 2014 will be hitting the market in…

  Thursday, November 21, 2013

• 6 tips to make the most of industry trade shows

  ​Trade shows are one of the best places to garner new business, attract new customers and interact…

  Tuesday, October 29, 2013

• The top way to ensure your social media strategy will tank

  ​Social media is here to stay. It's completely transformed the landscape of personal and brand communication.…

  Monday, October 14, 2013

• 7 ways to cultivate creativity in business

  PR firms and businesses alike are full of brilliant thinkers, so let's help them have more fun and exercise…

  Wednesday, October 02, 2013

• Tweaking your tweets for repeat

  In the realm of social media, we're still learning how to best measure our business success. The medium…

  Tuesday, September 17, 2013

• Crafting alluring and effective posts on social media

  While Pinterest, Twitter, Facebook and the like all fall under the umbrella of social media, using each…

  Wednesday, August 28, 2013