Articles by Andrea Fischetti
Friday, March 27, 2015
Attending this year's Global Pet Expo from March 4-6 in Orlando, Florida, proved to be grueling but essential for my company. Spread out across the enormous West Building of the Orange County Convention Center, the trade show is not only physically demanding to walk around, but also mentally challenging — going from meeting to meeting, reception to reception, during and after show hours.
Monday, February 16, 2015
This year's North American Veterinary Community (NAVC) Conference held Jan. 17-21 in Orlando, Florida, proved to be another success. The event was spread out across two hotels with a well-orchestrated shuttle system to ferry the 16,000-plus attendees back and forth all day.
Thursday, May 01, 2014
Many of us know that having an active presence on social media is critical for our brands and businesses to remain competitive and relevant. It is equally as important to stay current on what it means to be relevant.
Thursday, April 17, 2014
Hashtags have been on Facebook for nearly a year now, so it is important to understand the right way to use them. But before you can use them for your business, you should know how they work.
Friday, March 21, 2014
One of the largest growth areas in marketing right now is in digital. In the pet industry, this is something we are seeing more companies embrace and find successful.