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A net loss: Why focusing on Net Promoter Scores can hurt your business

A net loss: Why focusing on Net Promoter Scores can hurt your business

Tuesday, June 25, 2019

Net Promoter Score (NPS) is a customer loyalty metric introduced in 2003. It scores customer loyalty based on a single question: "On a scale of 1-10, how likely is it that you would recommend our company/product/service to a friend or colleague?" Customers…

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