Most organizations have no shortage of plans, but digital transformation is rarely front and center. What gets updated (and funded) next: the intranet, internet or extranet? Where do mobile apps, marketing automation and CRM fit in? And how can all of these be used to build competitive advantage?

What you will learn:

  • Making the case for a digital-first organization ... or not
  • The 20 elements of digital transformation
  • Social media reality check: Has it really paid off?
  • Managing conflict between operational priorities and digital implementation

Author and association strategist Randall Craig shares practical advice and insight in this tight, content-focused webinar below.