Too often, associations (and their members) jump on the social media bandwagon, only to find out that it is a waste of time, and that viral, community, engagement and ROI are buzzwords at best. Find out why diving into social media may be the worst marketing decision you ever make.
What you will learn:
- Five key questions to ask before even thinking of a social media investment
- Why likes, comments and shares are overvalued
- Seven strategic investments to consider before you even think of starting with social media
- Why a significant cutback in social media investment is the only logical decision
Author and social media expert Randall Craig shares practical advice and insight in the tight, content-focused webinar below.
