A convenience store in Atlanta was robbed at gunpoint earlier this month, and the criminal made off with roughly $4,000 in cash. The local TV news report highlights some alarming facts about this case:

  • It's the second time in recent months someone has stolen from this convenience store.
  • Surveillance video shows a man in a gray hooded sweatshirt and jeans walk right up to the employee.
  • She puts her hands up as he grabs her by the neck and forces her face down to the floor.

While this robbery may not have been averted, a good loss prevention program would have addressed some key issues and may have reduced this loss.

  • Why wasn't the cash-area door locked?
  • Why was there $4,000 in the cash drawer?
  • Why wasn't the cash drawer bolted to the counter?
  • Why doesn't the store use a cash-drop safe under the counter?

A well-defined loss prevention program should include proactive methods and tools to reduce robberies. Effective loss prevention in any business results from some critical practices and attention to detail. Good customer service, proper lighting, assertive signage, cleanliness and heightened awareness are proven effective measures that cost little but provide the deterrence you need in protecting your business.

Here are a few steps to consider when developing your loss prevention program.

  • Never discuss your store's security procedures with customers or friends. The last thing you want to do is divulge the store's secrets while having a causal conversation.
  • Develop a good relationship with your business neighbors. Agree to watch out for each other. This is one of the cheapest forms of security there is and greatly enhances the probability a robber will be caught before he or she can enter your store.
  • Keep your cash drawer located where it is difficult for a customer to see inside. A primary object is to reduce the temptation. By placing the cash drawer out of sight, you can go a long way toward keeping people honest.
  • Keep excess cash removed from your cash drawers and locked in a safe.

Finally, remember the three B's when designing your robbery prevention programs:

  • Be aware of your customers
  • Be aware of your surroundings
  • Be safe