For as long as there have been businesses, there has been the promotion of those businesses.

Business owners have always faced the challenge of how to get new customers through the door. Thus, the concept of marketing is not a new one — but the methods in how to do so are constantly evolving. First, it was catalogs and print ads, then radio and television, then static websites and finally social media.

Social media accounts for 28 percent of all online activity worldwide. Marketing through this platform capitalizes on the opportunity to communicate with users who are already devoting time and attention to these social networks daily. Marketing through social media today is more valuable than ever in more ways than one.

Check out the infographic below to see how: