Email is far from dead. While many people are always obsessed with checking out the latest and greatest, email marketing continues to hum along to the tune of significant business, ecommerce, and loyalty programs.

Here are some helpful tips for you to be more effective with your email marketing:

• Boost email open rates by making more interesting subject lines and using A/B testing
• Increase click through rates by making more interesting link text and avoid using “click here”
• Stop getting marked as spam by asking customers to opt in and do not hide the unsubscribe button

With all of the email marketing services out there, how do you pick the one that’s right for your business? Be sure to look for integrations, mobile optimization, automation, and list segmentation.

Check out the following visual deep dive on how to pick the best email marketing platform for your business below:

Infographic courtesy WPBeginner.com